Chevrolet 100-year commemorative poster

Designed by Laura Hobson | Country: United Kingdom

This is an A1 size 100-year commemorative poster for the Young Creative Chevrolet 2011 competition, which won 1st place nationally and 2nd place internationally.

My entry is based around the idea of a Chevrolet timeline road. The road shows iconic cars and important events from Chevrolet’s vast history and displays them in a fun and easy-to-read way. The poster has an interactive element using heat sensitive ink, where the user touches the road markings, ‘following’ the history of Chevrolet, with the road markings changing colour along the way.


My name is Laura Hobson, and I’m a graphic and web designer based in Derby, UK. I’ve just finished my foundation and am starting university at Nottingham Trent in September 2011.

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