Orangina – The One Minute Holiday

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Designed by Pia Storm & Rine Boland Folden | Country: Denmark

For our bachelor project we created a campaign launching Orangina in Denmark.

We learned that Danes love and know Orangina from holidays in France and based upon this insight we introduced Orangina as “holiday in a bottle”.

Have a virtual holiday on the Orangina campaign site. We created an online hotel where we use existing internet sites and services to complete the digital holiday experience. Go shopping via Ebay and sightseeing using Google streetview. Learn french with Google Translate and listen to live french radio. Use Skype to call your friends back home, send postcards to your friends on Facebook, choose your own view and experience it in full screen by going out onto the balcony.

On the campaign site you can download an Orangina canvas to your desktop and have random “1 minute holidays” any time.

We both graduated from the The Graphic Arts Institute of Denmark with a BA in creative communikation in 2010. Since then we have worked as Freelance Art Directors at Saatchi & Saatchi and Ogilvy until we got imployed by JWT in september 2010.

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