Designed by Amy Nortman | Country: USA
Bona Fide is a concept brand and product line that I named and created from scratch. After receiving my assignment, which gave me no more than the subject of ‘cake mixes’ to work with, I decided to design a modern take on the tradition of Southern hospitality, creating a genuine Southern eating experience through beautifully handcrafted baked goods that anyone can access and enjoy.
The idea was that these products would be more high end than the usual cake mixes you might find in a grocery store, and would taste as if ones own grandmother had baked the cakes herself. The packaging is designed to reflect this sentiment.
I am a senior student in the Communication Design program at the University of North Texas, studying Graphic Design, and will be graduating (finally) in May 2012.