Brita Branding and Packaging

Posted in Branding, Packaging 2 Comments

Designed by Alex Lee | Country: USA

Brita is a company that specializes in water filtration products. The design makes the brand more approachable, while emphasizing what is pure, simple, and good about filtered water. 

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One year. 365 days. 8760 hours.

That’s roughly the time I had to learn as much as I could about design and come up with a portfolio I would be proud. In other words, I had about one year to start a new career path.

But compared to starting my life from scratch 7 years ago, when I moved to the U.S., this actually wasn’t as bad. Doing something you truly enjoy can make all the difference.

One of my favorite things in life is playing soccer. It’s something I inherited from being born and raised in Brazil. I also have a natural attraction for 3-dimensionality, and I think that’s why I’m fascinated with packaging design. In my free time I like to watch sitcoms or anything else that makes me laugh, from Parks and Recreation to Colbert Report to Family Guy.

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