A.O. Vinje GIN Packaging

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Designed by Espen Hansen | Country: Norway

Packaging design for school assignment 3th year comm design RMIT

Inspired by the history of Aasmund Olafson Vinje, a Norwegian author and journalist.

“Vinje was one of the first after Ivar Aasen himself who actively took use of the Norwegian national language that Aasen had developed, and the first who consistently used the dialect (nynorsk written) in prose. He was a pioneer in Norwegian journalism and is author of beloved poem like “Våren”, “Ved Rondane”, “Kunnskap skal styre rike og land,” The children’s song “Blåmann” and many more.”

“The essence of all exclusive aklohol production is the long history of the brand and the storage time of the products. Since Gin does not have a particularly the long storage time (2 – 5 years) I have chosen to create a concept that is based on real history. to give the product added value. I have selected to use materials that existed at the time AO Vinje lived. This gave me a color plalett that I am very happy with.
The box is covered with veneer that has the same color as the juniper bushes The inside of the box is pulled in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap of wood and silver. The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background.Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”









I am graphic designer from Norway. I graduate as a graphic designer from the Norwegian School of Creative Studies in Oslo in 2010 and have a bachelor degree in communication design from RMIT university in Melbourne, Australia.

My work experience combined with my skill in design gives me the edge I need to think of design as a communication device not just decoration. I belive that the key to optimize a marketing strategy is to use visuell communication to reach the rigth target audience.

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