Designed by Alfonso Sotelo Nava & Martha Robertson | Country: Spain
During a workshop of the master of packaging at ELISAVA (Barcelona), we have to design the graphic for a standard line of dog hair care. We start thinking how people wash their dogs, were they wash them, who wash them, when they wash them, etc. We assume that washing the dog is always an adventure.
When you try to wash them they run away, or they splash you, or when you finish washing them they run to the mud, or they bite you. So we want to make it easier and funny. In the pack we want to transmit quality, simplicity, fun, and ludic. We emphasize the context of game and wonder putting a dog interacting or playing with the logo.