General Electric CFL Bulbs

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Designed by Chul Lee | Country: USA

Rebranding of Earth Hour. With the support of General Electric’s lighting supplies,
Earth Hour is creating awareness by informing the consumers to replace their bulbs,
save money on their bills as well as participate at the annual event by switching
off the lights for one hour to help create awareness for global warming.

The six key attributes based around the rebranding and repackaging were:
1) global 2) proud 3) responsible 4) unified 5) established 6) informative.




I am a current graduating student from Art Center College of Design in Pasadena, CA. I focus in print, branding and packaging. My work can be found at

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