Designed by Katelyn Peissig | Country: USA
Package design and branding for Heritage Single Barrel Bourbon Whiskey.
Heritage is a brand of single barrel bourbonwhiskey whose packaging reflects the age-old process of true whiskey making.The creation of Heritage Single Barrel Bourbon Whiskey starts out with naturalspring water and American grown corn that is placed in a copper still to bedistilled. From there, it is placed in charred oak barrels to age and gain colorand flavor from the wood. Once the barrels have aged, the bourbon whiskey ishand bottled and packaged for the consumer’s drinking pleasure.
To reflect the history and process of Heritage, I developed a logo thatincorporates the number “1,” as well as the letter “H,” to represent theproduct and name. I then added a shield to further emphasize the history behindthe whiskey. When designing the labels my main focus was for them to contain anaged feel, yet contemporary look. The bottles are encased in oak boxes that Ihave stained and distressed to reflect the oak barrels in which the whiskey isaged.
Katelyn is currently a Graphic Design major at University Wisconsin-Stout and will be graduating this May. She is a designer who enjoys new challenges, is extremely outgoing, has a passion for design, and contains an extraordinary work ethic. Katelyn enjoys traveling, coffee, running, and outdoor recreation.