Designed by Justin Barber | Country: USA
Ice Cream the Old Fashioned Way.
This comprehensive branding project was done as my final project for my Design 102: Color Theory class that includes the logo, packaging, website, collateral, and a 60 second advertisement.
Old Port Ice Cream markets itself as a classic brand in a modern setting that rejects today’s trend of overstimulating the consumer with an overwhelming amount of choices in flavors, and instead, embraces the tried and true philosophy of “chocolate or vanilla;” and thus simply produces only the top five American flavors (based on the results from 2010 research by the International Dairy Foods Association) in high quality ice cream.
I was born and raised in Tokyo, Japan, and growing up there was a wonderful experience that gave me a really unique outlook on life. I consider myself incredibly blessed to have a multi cultural background.