Designed by Hugo Moura | Country: Portugal
My goal was to create a more neutral image, not only the product itself, but also because of the age at which it is intended. For that I kept only two colors, black and white. To distinguish the different regions and the type of wine, I drew different lettering to create a coherent language, where the bottles may be distinguished from each other, by giving more emphasis to the general language of the product (each bottle has its own identity) than to the brand in question.
The labels allow accentuate what is recoverable in products, and simultaneously create, suggest and lead to new lifestyles and consumption practices. The company Vinidream is proposing the development of concepts of labels for wines from the Alentejo, Dão, Douro, Green and Sparkling wine. This company is aimed at a range of consumer, between 18 and 40 years, of both sexes, curious or interested in the emerging culture of wine tasting in order to promote the consumption of these drinks and a variety of contexts, and particularly in the nightlife.